Pissed Consumer combines anonymous publishing with a lack of editing support that makes it one of the worst places on the internet to find negative information about your business. It is a place where angry people are lured into a trap designed to coerce victims into parting with large sums of money to get reports removed because otherwise they may lose far more in lost business.
When first landing on Pissed Consumer the angry face logo makes it clear that it is a place for you to sound off at the company that burned you. Whether it is a product that did not work, poor customer services, or an outright scam you can report a business for anything. All you have to do is enter a name, username, password, and email address to gain access to its reporting form. You don't even need to verify your email address, so entering something like fakename@freemailsite.com will do just fine. Then you just have to fill out their "review" form to say whatever you want about the business, but if you are reporting a legitimate gripe you had better make sure you facts are correct because once you click send you will never be able to edit or delete the report. The lack of editing is one of most malicious design feature you will find simply because as a site built using the Joomla content management system it would not be hard to give authors control of their work. This leaves anyone who cannot take back a wrong they no longer wish spread with no choice, but to use their reputation management program to fix it.
Good faith mistakes unfortunately are the least of Pissed Consumer's problems. It is the disgruntled former employees and competing businesses that really thrive there. Disgruntled employees can be especially damaging because they can make it clear that they know the product and at times may even publish trade secrets. The competing businesses on the other hand typically know how to smear you the worst because many of them work in the search engine optimization (SEO) field. SEO people are IT professionals whose jobs primarily consists of coding sites to be search engine friendly, writing copy rich with targeted keywords, and increasing the number of quality links to a website, but they are also know for spamming search engines with negative information about competitors. SEO people know that because Pissed Consumer has a good Google PageRank, a large number of inbound links, and a search engine friendly design that writing a Pissed Consumer report with the right keyword structure will most likely make the report show up on the first or second page of Google for the targeted business or brand name.
Whether it is an error in good faith, a disgruntled employee, a competing business, or someone else out to hurt you the Pissed Consumer Reputation Management Program is usually the only way outside of a court order in an enforceable jurisdiction to get a report removed. The program starts at $99 a month for small businesses, $4999 for larger businesses, and a custom quote for those most victimized. There is one good thing about the site for victims in that it is obvious to most people that the information on the site is not reliable, so if you business ends up on Pissed Consumer you can just tell people that it is not true even if it is and they will probably believe you.